Frasers Group is driving the regeneration of the retail environment in the Tayside area with a new concept store and signing a number of high street brands for Dundee’s Overgate Shopping Centre.

The company, majority owned by Mike Ashley, acquired Overgate in March 2023, one of a number of shopping malls it has taken on as it expands its footprint.

A 70,000 sq ft Frasers concept store will open in late Spring next year, and will feature the group’s other brands, Sports Direct, USC, Evans Cycle and GAME.

New leases have been agreed with Søstrene Grene which opened last month and Muffin Break, which is relocating to the ground floor. Others include Castore, Mooboo Bubble Tea and Cinnabon. Overgate is also in the final stages of signing a new high street fashion brand and a footwear retailer.

Malcolm Angus, centre manager at Overgate, said: “We have had a busy 18 months since Frasers Group invested in the Overgate Shopping Centre, to date bringing over 12 new exciting brands to the centre.

“Frasers Group has also renewed leases with the brands we know our customers love, with several so far reinvesting into updating their store aesthetic and product offering.

“The opening of the 70,000 sq ft Frasers store next year will be a transformational moment for Overgate, for the city, and for the wider region, regenerating this landmark space with an exceptional retail experience synonymous with Frasers Group. We are very much advancing the vision and commencement of works at pace.”