£1.7m raised

Funding for PlayerData’s sports injury forecasting tech

Roy Hotrabhvanon and Hayden Ball

Software company PlayerData, which can help predict sports injuries, has raised £1.7 million from Hiro Capital.

The London and Luxembourg VC fund invests across games, esports, streaming and digital sports.  Former Tesco CEO Sir Terry Leahy , an existing PlayerData investor, also participated in the Series A round.  

Edinburgh, UK-based PlayerData uses software, analytics and wearable technology.  In its first year live, its wearable tech has captured more than 10,000 team sessions and more than 50 million metres of athlete play in UK grassroots football and rugby.

The new finance will be used to support PlayerData’s growth across multiple sports and to expand internationally.

PlayerData’s AI algorithms predict player injuries and its tools allow coaches to replay key moments from the game, modelling different outcomes based on player positioning.

Each club signed by PlayerData brings five more [clubs] onto the platform due to the powerful team network effect of the service. PlayerData joins fellow digital sports startups FitXR (London), Zwift (California/London) and NURVV (London) in the Hiro Capital portfolio, alongside eight games studios and games technology firms across the US, Europe and the UK. 

Digital sports and connected fitness are star growth sectors of 2020/21. Global connected fitness revenues grew 30% in 2020, while health and fitness app downloads grew by approximately 47% year-on-year to around 700 million, accelerated by a global focus on health and wellbeing during lockdowns.

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