Gin city teams up with drinks firm
Edinburgh Gin signs St Andrew Square deal
The agreement is the biggest sponsorship by the brand in the gin drinking capital of the UK.
Kicking off this Friday, the six-week entertainment programme includes jazz, comedy and entertainment from some of the biggest names on the Edinburgh Festival Fringe.
The activity will take place around a specially created Edinburgh Gin bar in the heart of the square with performances at nearby venues, including the world famous Spiegeltent, entertaining audiences into the night.
Announcing the sponsorship, Edinburgh Gin managing director Alex Nicol said it was a major development for the brand.
“Our product is made in the heart of the city so it’s appropriate that, as Edinburgh’s biggest gin brand, we support the largest event in the capital’s calendar,” he said.
“This three year deal is our biggest sponsorship commitment so far and it reflects the growth and expansion of the company.
“Edinburgh consumes more gin than any other UK city and there is no better time to celebrate that than during the Festival in the heart of the capital.”
The Edinburgh Gin sponsorship agreement is with Salt ‘n’ Sauce Promotions which will deliver the St Andrew Square summer celebration under the banner Stand in the Square.
Edinburgh Gin, established in 2010 and part of the Spencerfield Spirit company, also sponsors the annual Edinburgh Sailing Regatta and has a three-sponsorship deal with Musselburgh Racecourse.