Scotch whisky producer William Grant & Sons, whose brands include Glenfiddich, Grant’s, Sailor Jerry and Hendrick’s gin, has hired London-based agency Salt to manage its UK-wide communications.

The Ayrshire based company awarded the contract to Salt following a five-way pitch.

Salt said it would be promoting the uniqueness of the family-owned business to key influencers and stakeholders and drive business objectives.

Andy Last, chief executive at Salt, said:  “William Grant & Sons UK is a pioneering and entrepreneurial company with a great vision. Our team was inspired by their values and passion and is thrilled to have won them over with a different approach to comms, fresh insights and digital expertise.”

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