Companies urged to offer skilled staff to communities
Abeer Macintyre: ‘Everybody wins with this programme’
Companies are being encouraged to help themselves by helping others through a scheme that puts their skilled managers on the boards of charities.
Corporate to Community has been launched in Scotland to allow businesses to give something back to those who can benefit from their expertise.
“Everybody wins with this programme,” said BTA joint chief executive Abeer Macintyre, chief executive of charity consultancy and recruitment agency BTA, who came up with the idea.
“Charities need exceptional leaders – never more so than now. More companies want to help charities through their CSR programmes. And their managers want the opportunity to develop personally and professionally through rewarding charity trusteeships.”
BTA has run a pilot programme with the Royal Bank of Scotland, placing several managers on to the boards of Scottish charities.
They include David McIntosh, an RBS relationship director, who said: “The full extent of my charity involvement before was tidying gardens and painting doors.
“I have joined the board of Care and Repair Edinburgh – it’s really interesting and it feels as if I am adding real value. Both sides benefit. It gives me a more strategic feel and I get the chance to meet lots of different people.”
Another RBS relationship director, David Rennie, is now a trustee of Children’s University Scotland. The charity said: “David is making a great contribution to our board and supporting us to extend our network with private sector companies. He has a passion for our cause and energy that inspires others to action.”
BTA is being supported by Business in the Community on the programme. BITC Scotland Director Alan Thornburrow said: “It’s common sense that BITC supports Corporate to Community as it meets the needs of both businesses and charities, for the good of Scotland.
“Businesses need to nurture and develop their talent to create long-term resilience and sustainability and charities need effective trustees to achieve their charitable objectives. This initiative does both, so it’s a win-win.”