Media round-up

Eggenberger named new editor of Scots glossy Hood

Maxine Eggenberger

Maxine Eggenberger: new role


Maxine Eggenberger has been appointed editor of Hood, the Scottish glossy lifestyle magazine, taking over from Jennifer Crichton-Gibson who launched the first issue in October last year and has returned to freelance writing.

Ms Eggenberger’s responsibilities will include its digital progression and commercial offering. She was acting editor and fashion news editor at Look before going freelance in June 2018. Since then, she has worked closely with Who What Wear UK, The Pool and a host of fashion brands.

She said: “I am thrilled to join the Hood team as editor. Our collective aim is to give Scotland’s smart, accomplished and stylish women the magazine they so crave, right on their doorstep. As a native Scot, I can’t wait to champion the exceptional talent, creativity and ingenuity found north of the border.”

Ms Crichton-Gibson returned home to Scotland after a seven-year stint in Dubai to launch the free monthly which was to be distributed at train stations, art galleries, museums, visitor attractions and retail hubs throughout Scotland with a projected readership of over 50,000.

Distribution of 16,500 copies is currently via 84 Marks & Spencer, Tesco and Sainsbury’s stores. The launch team of BAFTA-winning comedian and voice of Love Island, Iain Stirling, journalist Ashley Davies and Glaswegian make-up artist Sara Hill have left with new writers coming on board.

New PR offshoot

Muckle Media has launched an offshoot PR agency focused on family-owned enterprises. Relative PR follows the creation of Platform PR which handles brands with community engagement.

Nathalie Agnew, founder and managing director, will run the new operation with Annie Diamond and former Scotsman journalist and Scotch Whisky Association comms manager Rosemary Gallagher.

The company has offices in Edinburgh and Inverness.

Daily Mail slips

Daily Mail & General Trust said sales of its newspapers fell by 2% and that advertisers cut back their spending, leading to a 5% drop in print revenues, which fell to £208m in the six months to March 2019.

But the reduction in the amount advertisers were willing to spend on print was was more than offset by a jump in online ads with revenues increasing by a quarter to £76m.

DMGT, which also has an events and insurance business, saw overall revenues fall 3% to £724m.

Pre-tax profit dropped to £46.1m from £117.3m in the comparable six months.


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