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Confidence programme

Digital women aim for boardroom balance

TRC Media
Berlin bound: Top, L-R: Claire Wood, Danae Shell, Laura Boyle. Bottom, L-R: Kaye Symington, Sarah Johnson, Terresa Aitken

A group of Scotland’s emerging women in digital companies are to visit creative hubs in London and Berlin this month as part of a programme aimed at tackling gender imbalance.

TRCmedia is organising the programme which seeks to address the under-representation of women at board level in the Scottish digital sector.

In the German capital the six-strong delegation will meet some of the country’s pioneering women in the digital industries.

The programme aims to boost confidence and improve entrepreneurial skills and is the culmination of six months work.

Among those they will meet are Cilla Snowball and Doteveryone CEO Rachel Coldicutt.

There will also be an opportunity to promote Scotland’s digital and technology industries. Four of the delegates will address a special ‘Scotland’s Top Women in Digital’ edition of Berlin co-working space Betahaus’ popular weekly community breakfast event. 

TRCmedia’s project manager Caroline Newson said: “Berlin is a new territory for TRC, but it seemed like an obvious choice given the city’s world-renowned startup scene and growing reputation as a hotbed for tech and digital entrepreneurship.

“We’re delighted with the high calibre of meetings lined up for our Special Edition delegates and look forward to forging new partnerships in Berlin, working towards future collaborations between Scotland and the ‘Silicon Valley of Europe.” 

Special Edition is funded by BBC, Channel 4, Scottish Enterprise and Creative Scotland and supported by Wire.

This is the first of three international field trips organised by TRCmedia in 2017. In March delegates of the Cross Creative programme will be flying to Silicon Valley in San Francisco to meet some of the world’s leaders in the tech and digital communities.

A group of Scotland’s leading independent television executives will be taking an international field trip to New York and Washington to meet US commissioners as part of TRC’s International Development Programme. 

The delegates are: 

Claire Wood – The Leith Agency – Associate Planner

Danae Shell – FreeAgent – Head of Awareness

Kaye Symington – Paved with Gold- Co-founder

Laura Boyle – Dog Digital – Senior Analytics & Insights Manager

Sarah Johnson – Whitespace – Head of Digital Marketing

Terresa Aitken – Blonde Digital – Group Account Director



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