'Something for everyone'
Edinburgh puts on the style for Fashion Week
Edinburgh Fashion Week is making a highly-anticipated return to the city next month to inspire Scottish shoppers and style connoisseurs.
Running from 5–13 March, it will showcase the Spring/Summer look, emerging designers and top retailers from across the city centre.
The launch weekend will see The Mound transformed into a buzzing, indoor style hub, which will feature a packed schedule of catwalk shows, pop up workshops with industry insiders and exclusive exhibits.
Shows will incorporate Princes Street and George Street favourites including River Island, Gap, LK Bennett, Jigsaw and John Lewis as well as collaborations from Thistle Street and West End retailers.
Postgraduate designers from Edinburgh College of Art will close the launch weekend on Sunday with a creative collective. Show attendees can preview the 2016 collections from more than 25 high street heroes and chic boutiques and take advantage of an exclusive EFW discount card to help them re-create their favourite looks.
This year, the event will partner will breast cancer charity Walk the Walk to host a one-of-a-kind Moonwalk show on Saturday 5 March.
An array of Scottish celebrities, sports personalities and designers will be involved in the extravaganza which will culminate in an exciting live auction. Other collaborators include iconic Edinburgh blogger Satisfashion and fashion movement Scot Street Style.
Participating retailers will be running exclusive promotions across the city and the event will close with the Edinburgh Charity Fashion Show on 11th & 12 March in The Biscuit Factory.
Hosted by Essential Edinburgh, Edinburgh Fashion Week was launched last year to bring families and shoppers into the city centre, to celebrate the capital’s creativity and style.
Roddy Smith, Chief Executive of Essential Edinburgh, the company behind the event, said: “Edinburgh Fashion Week is a wonderful opportunity for diverse city centre fashion retailers to come together and showcase their offerings.”
Alan Thomlinson, Store Manager of Jenners/House of Fraser, said: “There’s a fantastic mix of retailers taking part and we’re really looking forward to showing visitors what Edinburgh has to offer in terms of style. With catwalk shows, pop-up tutorials and week-long promotions, there is something for everyone at this year’s event.”
Sara Morris, press assistant at Oliver Bonas added: “The city has such a strong style scene and we can’t wait for the buzz around the capital during the event.”
Retailers taking part include Jenners/House of Fraser, ANTA, John Lewis, Gap, Next, Debenhams, Pretty Green, River Island, French Connection, LK Bennett, Jigsaw, Oliver Bonas, Kakao by K, ALC, Covet, BISCUIT, 21st Century Kilts, Just G Boutique, Marina Rinaldi, Sam Brown Boutique, Odyssey Boutique and Jojo Maman Bebe. Refreshments will be provided by Tigerlily.