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LIngerie tycoon gets telly spot

Michelle lured into the BBC’s Dragons’ Den

Michelle MoneThe BBC has apparently persuaded Michelle Mone, the lingerie entrepreneur, to join the Dragons’ Den line-up after failing to lure her on to the show on five previous occasions.

Ms Mone, 43, who recently sold 80% of her Ultimo business, will be among the new team to replace Kelly Hoppen, Piers Linney and her fellow Scot Duncan Bannatyne who are stepping down from the BBC2 programme.

The Glaswegian, who has also just published her memoirs and moved into a London penthouse flat, is now focusing on her fake tan business.

Her MJM lingerie business, which she launched with her now ex-husband Michael, ceased trading at the end of last year after running up major liabilities.

Its assets were moved into Ultimo Brands International after Ms Mone forged a business partnership with Sri Lanka-based lingerie group MAS Holdings which now has the majority stake in Ultimo.

After selling her stake, Ms Mone said she was looking for a home in Los Angeles.

It was rumoured that she would replace Nick Hewer, Lord Sugar’s right-hand man in the other BBC business show The Apprentice. She was formerly a guest on the follow up show and was tipped to take over from Margaret Mountford, but the role went to Karren Brady.

Reportedly a millionaire, Ms Mone will not expect to earn much from the BBC which, according to former Dragon Hilary Devey pays very little for appearances, at least by ‘celeb’ standards

Ms Devey told the Daily Telegraph it was ‘a pittance.’

She said:  “I can’t remember precisely but it’s something like £15,000 to do 12 episodes – and each episode means a 14/15-hour day.

“It doesn’t even cover your expenses. You make your money out of what you invest in.”

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