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Out of town benefits over high street

Higher wages and price promotions lure shoppers to stores

GyleShoppers are beginning to spend again as a combination of price promotions and higher wages are helping to create a feelgood factor.

Footfall numbers in Scottish stores last month rose  1.7% on a year ago and 1.2% on February, the best performance since last September and above the 1.2% UK average.

However, out of town locations, with a rise of 3.8% year on year, are faring much better than the high street which saw 1.4% fewer visitors.

David Lonsdale, director of the Scottish Retail Consortium, said: “These are heartening figures and record a second successive monthly expansion in footfall growth across Scotland’s shopping destinations. This is the best performance since September and means footfall in Scotland has risen in ten of the past twelve months, comparing favourably with other parts of the UK.

“Retailers are clearly working hard to attract custom through improved service, pricing and promotions but whether this – coupled with encouraging news of late on rising employment and wages – translates into a greater propensity to spend in shops or online remains to be seen. We should have a better understanding when our retail sales data is released next week.

“The outcome of the UK General Election is only three weeks away, and the retail industry in Scotland is looking to the next government to deliver a convincing plan to boost business and consumer confidence.”

Diane Wehrle, marketing and insights director at Springboard, said: “The polarisation of shopper activity was far more pronounced in Scotland, with footfall in out-of-town locations increasing by 12.7 per cent compared with 3.8 per cent in retail parks across the UK, but with decreases in footfall in both high streets and shopping centres.

“A number of factors came into play to bring about this uplift in retail parks which included the occurrence of Easter two weeks earlier than last year which meant that the two key trading days of Good Friday and Easter Saturday fell in the March trading period this year rather than in April.

“There is also an ongoing and apparently accelerating attractiveness of retail parks to shoppers – in itself a result of a number of changes in both their format as many become more leisure oriented, and their role as key click and collect points for online transactions.

 

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