New range launched
Mackie’s invests in ‘secret’ healthy snacks process
George and James Taylor: gap in the market
A Perthshire family of potato producers is to invest in a ‘secret’ crisp manufacturing process as a new range of healthy snacks hits supermarket shelves.
Mackie’s launched its crisp business ten years ago and has developed Wholesums, targeting the increasing demand for healthy snacking options for all age groups.
There will be a substantial investment in the production facility at Errol which will include the installation of new cooking technology that will completely transform the way heathy snacks are produced.
Mackie’s has been working with the equipment manufacturers for the past year and is confident they have now perfected the process, which will remain top secret and unique to the business.
Mackie’s, which has farmed in Perthshire for 90 years, is relatively small compared to some of the UK snacking giants. However, the business punches above its weight when it comes to product innovation. The ongoing investment plans also include the development of a laboratory that will be dedicated to the research and development into healthy snacking products.
Commenting on the launch, James Taylor, fourth generation of the Taylor family and commercial director at Mackie’s of Taypack, said the business had recognised a gap in the market.
“Wholesums is an innovative and unique new air-popped vegetable snack,” he said. “Everyone’s concerned about childhood obesity rates but most of us want to eat that little bit healthier without sacrificing the things we really love.
“We are delighted with the response from the industry with listings across the UK already secured and are looking to invest further in the product line. We have secured funding, which will support manufacturing plans and expansion of the range with multi-pack and sharing bags as well as further flavour launches introduced this year.”
Wholesums is listed in 96 Sainsbury’s Local stores across the UK and on LNER East Coast Line trains as well as selected independents. Further independent listings and catering outlets will stock Wholesums from Spring 2019.