Main Menu

New leader and offices

Dogfish rebrands as Vidatec and refocuses offering

Greig Johnston, Vidatec

Greig Johnston: ‘We believe we can push on even further’


Dogfish Mobile, which focuses on leveraging technology to improve wellbeing, has rebranded and moved to bigger offices.

The change of identity follows its multi-million-pound acquisition by the Dundee-based Insights Group in June 2017.

Vidatec will be relocating to the Stirling Innovation Park, located at Stirling University.

Coinciding with a 40% growth in staff headcount over the past 12 months, the new offices are four times the size of its existing footprint, allowing for greater investment in R&D and business development.

Vidatec also plans international growth with new operations in India and the US, all of which will be supported by several strategic appointments. Former chief technology officer at Insights Group, Greig Johnston, becomes CEO.

Dogfish worked with major organisations such as Merlin Entertainment, Diageo and Network Rail, to help them create instantly recognisable apps. Two focused on encouraging children to make smarter food choices have received around three million downloads.

Under the new brand, the business will now focus on three core pillars – health and wellbeing, social good, and a better working world.

Mr Johnston said: “We believe we can push on even further, to develop new technologies that can bring real change to people, communities and businesses.”

Polly Purvis chief executive of ScotlandIS, the digital industry trade body, said: “Dogfish was a leader within mobile app development, not only adding real value to customers but also giving a huge amount back to the Scottish technology community.

“Under the new leadership, the plans for Vidatec are seriously exciting and we’re looking forward to seeing the company go from strength to strength.”


Leave a Reply

Your email address will not be published. Required fields are marked as *

This site uses Akismet to reduce spam. Learn how your comment data is processed.