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Spark plans £1.5m boost to customer technology

Chris Gauld

Chris Gauld: investment in technology

Spark, the domestic energy supplier, has announced a £1.5m investment in digital technology.

The investment will target the company’s 400,000 customer account holders when they interact with Spark and its telco brand Home Telecom.

It will also augment the partnerships Spark has with letting and estate agents across the UK. 

The company has revealed that at least 100 more staff will be hired at its Selkirk headquarters by the end of the year, taking total headcount to over 500.

The announcement comes shortly after Spark announced a record turnover of £159m in the year to June 2017, up 23% on the previous year. 

Spark CEO, Chris Gauld, said: “We’re constantly looking for ways to improve our customer experience and make it easy for them to engage with us at both Spark and Home Telecom.

“This is a bumper month for us, with loads of new digital tech going live after months of hard work by our in-house digital team. 

“We’re already working on the second release of our chatbot, which will include integration with Live Chat, the ability to set up a direct debit plan and to provide customers with top-up codes for their smart meters.” 

As well as launching new digital technology, Spark has also been investing in its existing platforms.


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