Firm rises to the top
Graham’s is the cream of Scottish dairies
Graham’s has scooped top spot in an official review of brands for 2015 produced by Kantar Worldpanel UK.
The Stirlingshire farm is number one Scottish dairy and is is now ranked third overall out of 100 Scottish brands, against seventh last year.
It is now ahead of brands such as Wiseman, Mackies and Mclelland.
“This is a huge achievement for us, and one that we’re incredibly proud of,” said Carol Graham, marketing director.
“The fact that we’ve overtaken our larger competitors suggests that there is consumer appetite for the values that we place such importance on – we’re a genuine family business with farming in our blood.
“The quality and taste of our products will always be paramount to us, we always strive to innovate, and we are proud of our provenance. To achieve the positions of number 1 Scottish dairy brand, and number 3 Scottish brand overall is something that the whole family is absolutely delighted about.”
Mrs Graham said that while proud of what had been achieved, the company still has lots to do and has plans for growth.
“We will never take anything for granted. We still have lots to do in our home market, but we’re also ambitious and have an eye to expanding our range across the UK, whilst the export market is also appealing. This year has been exciting – but there’s much more to come from us in the months ahead,” she said.