Milestone contract for research service
Exclusive: Press Data wins £12m UK wide public sector deal
The award, from the Crown Commercial Services, is a significant milestone for the Edinburgh-based company which monitors and analyses all news output from mainstream and social media.
Two years ago, in a bitterly fought contest, it lost the £500,000 Scottish government contract to Nasdaq OMX/Precise Media.
Press Data was established in Edinburgh by managing director Jerry Ward (pictured) in 1991 and has expanded into London and Cardiff, supplying services to more than 250 clients.
The company operates a non-stop service, providing insight into brand presence and corporate reputation for major FTSE 100 companies, as well as the impact of campaigns for UK political parties, Whitehall Departments and Government Agencies. Press Data also works for charities and voluntary bodies.
Securing the “UK-wide Framework”, together with business wins in the financial services and energy sectors, will see Press Data create a further 30 posts.
Mr Ward said: “This award is a vote of confidence from the UK Government in the high calibre of our research and account management teams who work continuously, round the clock, delivering insight that informs decision making in our major companies and government departments.”
Press Data’s research teams extract targeted, focused news items from more than 1 million items a day, sourced from more than 4,000 print sources, 300 broadcast channels and 75,000 online news sites.
The company also provides analytic tools for social media monitoring. As part of GMI Alliance the company partners with 5 European Agencies with access to research teams in 16 major countries across the globe, including USA, China, Germany, France, Spain and Italy.
The Crown Commercial Service (CCS) brings together policy, advice and direct buying; providing commercial services to the public sector and saving money for the taxpayer. It is an executive agency, sponsored by the Cabinet Office.