Steamy film adaptation a worldwide hit

Fifty Shades of Grey on course for top ten movie takings

Fifty Shades 2The movie adaptation of Fifty Shades of Grey is on target to top $566 million (£380m) in takings, making it the eighth highest grossing film produced by Universal studios.

So far it has taken $165.5m in North America alone which is good business for a movie that cost $40m to make.

The studio is now preparing to close the box office books on the film version of EL James’ novel after screening it in every available market.

 Takings, according to Fortune magazine, are ranked eighth behind  Jurassic Park ($1.04 billion), Despicable Me ($975.2m), ET ($798m), Fast & Furious 6 ($789m), Fast Five ($630m), The Lost World: Jurassic Park ($624.9m) and Mamma Mia ($606m).

Outside the US, the biggest audiences for Fifty Shades were the UK and Ireland ($53.1m), followed by Germany ($41.9m), France ($32.4m), Brazil ($30m) and Italy ($22.5m).

It took $55m internationally on its first Saturday making it the highest-grossing Valentine’s Day release ever, and it is Universal’s top-grossing R-rated release.

There was another record for the film as director Sam Taylor-Johnson made box office history with the film, which had the largest opening weekend for a female director.

However, she has said she will not return to direct the sequels, Fifty Shades Darker and Fifty Shades Freed.

Jamie Dornan and Dakota Johnson who starred in the original are contractually obligated to reprise their roles for the sequels.

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