Glasgow firm gains celebrity backing
No rest for pillow creators as stars boost sales
Celebrity endorsement has been a big factor in rocketing sales for the Scottish firm behind a revolutionary travel pillow.
The Trtl (pronounced “turtle”) has proved a hit with stars travelling to and from big-ticket ceremonies including tonight’s Grammys in Los Angeles where it is showcased in the Gift Lounge.
Trtl managing director Michael Corrigan said: “2016 was a stellar year for Trtl. We’ve seen just what good publicity can do for a company.
“And it’s certainly true that our enthusiastic participation in Dragons’ Den, the Oscars, and now the Grammys has put our Trtl Pillow on the map. And helped sales go through the roof.”
The two co-founders of the Glasgow-based firm – Michael Corrigan and David Kellock (both 29) – invented the Trtl Pillow in October 2013 after they met while studying engineering at Glasgow’s Strathclyde University.
The pair sold around 41,500 in 2015. This figure rose by almost 300% in 2016 to 140,000.
Mr Corrigan added: “We had a great year in 2016 and 2017 is set to be Trtl’s best year yet.”
Over the past 12 months the firm has:
· Signed a range of deals which means Trtl Pillows are now available to buy in 63 countries (most notably through Amazon).
· Appeared on US prime time TV show Good Morning America and The View
· Formed Trtl Inc as well as opening satellite office in the US
· Increased stock with internet retailers such as The Grommet, Ebags and Touch of Modern.
· Began manufacturing in China as well as the UK.
· Signed up a US distribution firm to make stock available quickly to people living in the US.
· Launched in China, Japan and Mexico
The firm also showcased at the Oscars Gift Lounge in 2016 and the Trtl Pillow was received extremely well, with Hollywood stars such as Jamie Foxx giving glowing reviews.
Mr Corrigan added: “Jamie and his team loved it which was great. To receive such positive feedback from someone as successful as him is fantastic for us, as well as a great experience.”
The Grammy’s kicked off a whistlestop tour of five US cities for Mr Corrigan as he bids to cement the firm’s foothold in the lucrative US travel industry.
He added: “The time is right. We have achieved a lot over the last twelve months but there’s more to do. We have a unique product and the market is vast.”
The Grammys features a stellar line-up including:
- Katy Perry
- The Weeknd and Daft Punk
- Chance The Rapper
- Alicia Keys and Maren Morris
- Bruno Mars
- Little Big Town, Demi Lovato, Andra Day and Tori Kelly
- Lady Gaga and Metallica
- Sturgill Simpson
- Lukas Graham
- John Legend and Cynthia Erivo
- Anderson .Paak and A Tribe Called Quest
- Keith Urban and Carrie Underwood
- Kelsea Ballerini
- William Bell and Gary Clark Jr