Main Menu

Tournament seeks new sponsor

RBS kicks Six Nations sponsorship into touch

RBS six nationsThe Six Nations Championship is seeking a new title sponsor after the Royal Bank of Scotland decided next year’s tournament would be its last.

It will end a relationship that began in 2003 and renewed in 2013 in a deal said to be worth around €55 million over four years.

RBS has decided against a second renewal and said it was looking to focus its sponsorship on “customer facing” brands, without disclosing any further details.

John Feehan, chief executive of Six Nations Rugby, said: “All good things must come to a natural end at some point. As mutually beneficial as the relationship is, it is now time after 15 successful and fulfilling years to seek a new title sponsor to partner our great event and go forward with us into the future.

“We wish to extend our sincere thanks and appreciation to RBS for the valuable support we have received from the Bank over many years. We look forward to our final year with RBS in 2017 and we will wish them well in the future, as they also move on to other opportunities and initiatives.”

David Wheldon, chief marketing officer at RBS, said: “RBS has sponsored the Six Nations since 2003 and it has been a long and successful partnership which has brought tangible benefits to our business.

“However, as a bank we are now looking at realigning our sponsorship strategy to our customer facing brands, so we feel the time is right to look for alternative sponsorship assets that better fit with our brand strategy.

“As we focus back on our home markets in the UK and Ireland, we have decided not to renew the sponsorship beyond 2017.

“We are delighted to have had the opportunity to play our part in supporting the development of the Six Nations Championship into the global spectacle it is today and in supporting the strong contribution it makes to the economies in which it is rooted.”

Next year’s tournament kicks off on 4 February.

Leave a Reply

Your email address will not be published. Required fields are marked as *

This site uses Akismet to reduce spam. Learn how your comment data is processed.