Agency secures football contract

Frame kicks off Scotland’s Russia campaign

Frame PRGlasgow creative agency Frame has won a competitive pitch to market Scotland’s World Cup qualifying campaign.

The Scottish Football Association (SFA) has handed the Glasgow firm the task of promoting the national team’s build-up to the tournament in Russia in 2018.

Frame has worked for a range of sporting clients including Celtic, the Lawn Tennis Association and Scottish Rugby.

Client services director Keli Mitchell, said: “This is the kind of brief creative agencies bite hands off for. Football, and particularly national team football, is such an emotive subject and never more so than when World Cups are involved.

Russia 2018“It was fun to pitch for and it will be even more fun to deliver. We’re absolutely delighted with the appointment and will put the full might of the agency into delivering a campaign that the whole country will buy in to.”

Kenny Jamieson, commercial director at the SFA, said: “As well as having a strong pedigree in sports marketing, we were struck by their passion, enthusiasm and insight into what makes the national team and the Scotland supporters so special.

“We believe they will help us create an interactive and enduring campaign – one that we are confident will end in with qualification in Russia.”

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