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Funding campaign for digital stationery firm

Kirsty MacA  young entrepreneur is hoping to raise £10,000 in a crowdfunding campaign for her innovative digital stationery.

Glasgow-based life coach and  speaker Kirsty Mac has devised a reality app, Tech Meets Paper, which means notes written on traditional stationery can synch with digital applications.

Ms Mac says she is passionate about making the product as beautiful as it is practical. “We want to provide a high quality product with a difference. We have been carefully poring over paper samples, scribbling on lined, blank, and triangle printed paper and researching with focus groups, designers, printers and stationery aficionados.”

A crowdfund campaign on Indiegogo has so far raised £3,500 from 73  contributors and closes this Thursday.

Tech Meets Paper is looking to use the money to have it ready for both Android and iPhone before the year’s end.

“I love stationery and technology and it’s great to bring the two together,” says Ms Mac.

Businesses from across Scotland’s tourism industry will attend a conference this week which will explore and discuss the power of digital technology and its integration in order to capitalise on commercial opportunities.

>> The Digital Tourism Scotland event, taking place on Friday at the EICC, will bring together tourism and digital technology representatives from across the country to showcase some of the digital solutions available and how these can lead to development of new and enhanced tourism products and services.

As part of this conference, delegates will hear for the first time from tourism experts participating in the Digital Tourism Think Tank: Innovation Campus in Barcelona via a live link-up, as well as from a range of top industry keynote speakers here in Scotland.

The line-up includes Vicki Miller from VisitScotland, Danny Cusick from Scottish Enterprise, Kevin Bain from The R&A (Royal and Ancient Golf Club) as well as Chris Chambers from Postable Limited and Thomas Hoyrup Christensen from Wonderful Copenhagen who will be based in Barcelona.

Danny Cusick, Senior Director of Food & Drink, Tourism and Textiles at Scottish Enterprise, said: “This conference is the first of its kind in Scotland and will provide a networking platform for any business in the tourism sector looking to maximise its potential through innovative digital engagement

“The conference will offer insight from industry leaders from around the world on how digital tourism products and services are already proving to be a useful asset to enhancing visitor experiences and destination awareness.

“It’s a great opportunity for Scottish businesses to find out more about how digital technology can help them grow, as well as showcasing the latest in innovation. In today’s climate this industry needs to realise the importance of a digital strategy as visitors now expect to use digital tools to communicate with both destinations and businesses.”

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