Battle hots up between market leaders

Samsung claims ‘most beautiful phone’ as new Galaxy debuts

Samsung Galaxy S6Samsung finally took the wraps off its long-awaited Galaxy S6 and S6 Edge smartphones today in an attempt to retrieve lost market share in the sector.

Chief executive JK Shin said the company had worked “from the ground up,” calling the Edge “the most beautiful smartphone in Samsung’s history and the most advanced smartphone in the world.”

The S6 features a slim body made from aircraft-grade metal as opposed to the plastic that disappointed many critics of the S5.

The phones will go on sale on 10 April in 20 countries when the South Korean company will be hoping it can regain ground that the  S5 lost to Apple.  In the past two years its global market share has slid from a third to 25%.

Tekkies attending the World Mobile Congress in Barcelona were said to be impressed that both devices included a 5.1 inch quad HD super AMOLED screen packing in 577 pixels per inch. The new Galaxy S6 features 77% more pixels than the S5, while the Edge has a super AMOLED screen wrapped around both edges of the device.

The phone upgrades the previous version’s camera and screen, and strips out many of Samsung’s unpopular in-house software apps that infuriated users by gobbling memory.

Contrary to earlier rumours, the battery life has not been sacrificed for other specifications. The battery for both phones lasts up to 12 hours on wi-fi and charges “faster than any other smartphone in the industry,” according to Samsung. It takes 10 minutes to charge the S6 for four hours of battery life, and roughly half the time of the iPhone 6 to charge it to 100%. Samsung has installed a built-in battery, rather than a replaceable battery.

The phone’s camera has been improved better photos while videos can be filmed in lower light than the iPhone 6 Plus, according to the company. It has also made the phone relatively quick to launch, taking 0.7 seconds to open by double tapping the home button.


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