Brewers on track for global growth
BrewDog signs US craft beer deal in new import initiative
It is the first deal for the Fraserburgh company’s new import and distribution division unveiled today to supply the UK with beers from around the world.
BrewDog will offer the San Diego company’s entire product range which includes similarly anarchic names to its own including Stone Ruination and Arrogant Bastard Ale.
The new division is part of BrewDog’s mission “to spread the craft beer revolution around the globe”. It is in talks with other craft breweries in Europe and the US and expects to make announcements this year.
James Watt, cofounder of BrewDog, said: “We have always been huge fans of Stone Brewing Co. and have been lucky enough to make some epic collaboration beers with them.
“They have always been an inspiration to us, having been frontline ambassadors of the craft beer revolution in the USA for almost 20 years. This partnership is a natural extension of the passion we share for getting people excited about craft beer and shaking up the status quo. With this new deal, the flourishing UK craft beer scene just got even more exciting.
“We are already in talks with lots more awesome breweries from around the world, and have big plans to set up a global distribution network, supplying the UK with the best craft beers on the planet. We already source the most exciting craft beers for our own bars, and this new distribution division is the opportunity to take that to the next level.”
Greg Koch, chief executive and co-founder of Stone Brewing Co, said: “In addition to being our craft beer compatriots, I count James and Martin (Dickie) as great friends and this new distribution agreement is a great opportunity for us to work together.
“The British beer scene is about to get an influx of our signature bold, flavourful and aggressively styled ales. With a team educated and passionate about craft beer, along with refrigeration through every step of the distribution process, we know the BrewDog team will deliver our beer to fans at the peak of freshness.”