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New launches prove popular

Asda says shoppers want Scottish produce

Mrs TillyAsda says that demand for Scottish produce is expected to rocket by 35% this Christmas as shoppers become more choosy about the source of food.

There has been a notable rise is in sales of products such as Scottish smoked salmon and cheese. 

Among the firms selling new products to the supermarket chain are Deans of Huntly, Borders Biscuits and Mrs Tillys, whose managing director is Elisabeth Paterson (pictured).

Asda says there is a demand for traditional products such as shortbread – up 65% and fudge (tablet) by 24%. The group stocks more than 1,000 local lines and supports more than 100 local suppliers is Scotland.

In total, local festive biscuits and sweet treats are up by 29% as shoppers opt for local produced and traditional treats in place of other leading brand names.

Brian O’Shea, Asda’s regional buying manager for Scotland, said: “Our research shows that over half of shoppers are now buying local food in their weekly shop.

“We will see Scots buying more local product this Christmas than ever before and with the ever increasing depth and breadth of flavours we have available, they’ll be something to suit everyone’s sweet tooth.”

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