Scottish luxury accessories brand Strathberry has hired Martin Byrne as managing director as it targets £100 million in revenue.

Mr Byrne, currently chief commercial officer at Monica Vinader, has spent 20 years managing and scaling luxury consumer brands in the jewellery and accessories sectors.

He will join Strathberry founders Guy and Leeanne Hundleby in November at a pivotal time for the Edinburgh-based business.

It reported a 53% increase in turnover to £27m for FY24, representing a 55% compound annual growth rate since FY21.

With a double-digit profit margin, the brand is setting its sights on £100m in revenue within the next three years.

Strathberry’s growth has been fuelled by strong demand for its luxury leather goods, particularly in North America, which saw a 90% increase in sales last year.

The Middle East and Japanese markets have exhibited significant online growth, at 143% and 61% respectively, as the brand continues to expand its global footprint.

The brand’s success has been underpinned by an £8m investment from the Business Growth Fund (BGF) in 2021, aimed at accelerating its growth trajectory.

Mr Byrne’s leadership will be instrumental in leveraging this investment to further enhance Strathberry’s e-commerce capabilities, expand its retail presence, and strengthen wholesale partnerships.

He played a key role in doubling the company’s sales to over £100 million and facilitating its sale to private equity firm Bridgepoint in 2023.

He has held senior positions at several notable luxury brands, including UK managing director and global COO at Links of London, and managing director at Simon Harrison, which designed and made jewellery for prominent fashion brands such as Vivienne Westwood, Ted Baker, and Karen Millen.

In a statement, the founders said: “We are thrilled to welcome Martin Byrne to the Strathberry team during this exciting period of growth.

“Martin’s extensive experience in the luxury sector, coupled with his proven track record of driving growth, makes him the ideal candidate to help us capitalise on the numerous opportunities ahead.”

Mr Byrne said: “Strathberry’s exceptional products and impressive recent performance speak volumes. After meeting Leeanne and Guy, it was clear to me that the brand has tremendous potential, and I am eager to contribute to its continued success.”