Beer boost

Jump Ship leaps into new non-alcohol brewery

Sonja Mitchell
Sonja Mitchell: new contracts

Non-alcoholic beer maker Jump Ship Brewing has moved into its new brewery after raising more than £300,000 in days through a crowfund last year.

The speed of the fundraising demonstrated the rising popularity of the no and low movement.

The new premises at Pathhead in Midlothian will allow production to be quadrupled to as much as 800,000 litres per year.

Founded by Sonja Mitchell in 2019 the Jump Ship brand is among a new generation of beers appealing to consumers who are moving away from alcohol.

It is estimated that more than 25% of 18-25-year-olds in the UK are non-drinkers, and nearly 20 million adults are moderating their alcohol intake by switching between alcoholic and non-alcoholic options.

Ms Mitchell said: “The funding bid has allowed us to expand and explore new contracts in new territories and get our cans to customers on new shores and close to home with on and off trade sales.”

She said the first cans from the new brewery will be available from next month.

Jump Ship Brewing has a strong charitable focus, with a commitment from the outset to donate at least 10% of its profits to a variety of charities, which are nominated by Jump Ship’s customers, or ‘ship mates’ as they are described.

All its beers are also gluten free, suitable for vegans and contain the same amount of alcohol per can as a ripe banana.

Alcohol free bars taking root

Love From is the latest alcohol free bar open as the ‘low and no’ trend gathers pace.

Serving a range of alcohol-free cocktails and beers, the Manchester venue’s mission statement is to “redefine perceptions that you need booze to have a good time”. It is one of a number now operating across Britain.

Karl Considine, owner of Love From, said: “We’ve had a range of ages, but what you hear about Gen Z drinking less has definitely been borne out in those who have visited us so far.

“I think the trajectory for alcohol is going the same way as it did for cigarettes. In the same way that smoking is no longer deemed a cool thing for young people to do, the same will happen for alcohol, in that it will no longer be seen as boring or unusual not to drink.”

About 8.5 million people are taking part in Dry January, up from 3.9 million in 2020.

Ivy puts non-alcoholic wines on the menu

Zero Zilch Zip, the specialist importer and distributor of non-alcoholic wines from around the world, has announced a partnership with The Ivy Collection.

Working closely with The Ivy’s Sommeliers and menu development team, Zero Zilch Zip founder, Tim Pethick has curated the UK’s first comprehensive wine list featuring a selection of 10 premium non-alcoholic wines for trial at six of The Ivy Collection’s restaurants.

From this week, diners at The Ivy Soho, The Ivy Chelsea Garden, The Ivy in the Park: Canary Wharf, The Ivy City Garden, The Ivy Kensington Brasserie and The Ivy Cobham Garden restaurants will have the opportunity to discover premium non-alcoholic wines. The Edinburgh and Glasgow restaurants are not part of the initial phase.

The new wine list includes red, white, rosé and sparkling non-alcoholic wines from Hand on Heart, B1654, Casa Emma Zeero, V.No and Kolonne Null.       



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