Casino and sport in the Foggy Albion: the most successful examples of cooperation

Britain is a country where sports are loved and respected. Football, rugby, cricket, golf, tennis, boxing – these are just some of the sports that are very popular among the British. But it’s not just the athletes and fans themselves that deserve attention, but also those who support them financially. We are talking about love casino, which are some of the most generous and loyal sponsors. In this article, you will learn about some of the most striking stories of successful collaborations between gambling houses and sports.

Photo by Michał Parzuchowski on Unsplash

Read more about the partnerships

One of the most famous examples of such collaborations is the partnership between Betway Casino and West Ham United Football Club. This partnership began in 2015 when Betway became the club’s main sponsor, gaining the right to place their logo on the players’ shirts and in the stadium. Since then, Betway and West Ham have continued to strengthen their relationship by organising various promotions and events for fans, as well as supporting charitable initiatives. For example, in 2018 Betway and West Ham jointly launched the Betway Talent Search project, which aimed to find and support young talented footballers from Africa. Through this project, 18 players from Ghana, Kenya, Uganda and Zambia were selected and given the opportunity to attend a training camp in London and attend a West Ham match.


Another example is the collaboration between 888sport Casino and boxer Carl Frampton. He is a former world boxing champion in two weight categories who was voted boxer of the year by The Ring magazine in 2016. In 2017, he signed a contract with 888sport Casino, which became his exclusive sponsor. As part of this contract, 888sport provided Frampton with financial support and also participated in the promotion of his fights and career. In addition, 888sport offered its customers special bets and bonuses on Frampton’s fights, as well as organising meetings and interviews with the boxer.


Finally, it is worth mentioning the partnership between the gambling house and golfer Rory McIlroy. Rory McIlroy is one of the most titled and popular golfers of our time, who has won four majors and has been ranked number one in the world rankings. In 2013, he signed a multi-year contract with love casino, which became his main sponsor. As part of this contract love casino placed its logo on McIlroy’s clothing and equipment, as well as participating in advertising campaigns and social projects with his participation. For example, in 2014, love casino and McIlroy organised a charity golf match in Dublin that raised over €1 million to support children with cancer.


Other successful collaborations


Bet365 Casino and tennis


The gambling house is a major sponsor of tennis, supporting both major tournaments and individual players. For example, Bet365 is an official partner of the Australian Open and also sponsors many stars in the industry. Through this partnership, Bet365 gains a lot of prestige and also provides its customers with exclusive offers and bonuses on tennis betting.


Ladbrokes Casino and Rugby


The establishment is an official partner of the Six Nations tournament and also sponsors the England rugby team. In addition, Ladbrokes supports a number of rugby clubs such as Leicester Tigers, Harlequins, Gloucester and others. This partnership allows Ladbrokes to build its reputation and loyalty among rugby fans, as well as offering them special bets and promotions on rugby matches.


Coral Casino and Cricket


Coral is another well-known and respected establishment in the country that has a long history and experience in the gambling industry. The gambling house is also one of the leading sponsors of cricket, both domestically and internationally. For example, Coral is an official partner of The Ashes tournament and also sponsors the England cricket team. The establishment also supports a number of cricket clubs such as Surrey, Lancashire, Yorkshire and others. This partnership gives Coral the opportunity to increase its visibility and credibility among cricket fans, as well as offer them unique bets and bonuses on cricket events.




As we can see, British casinos and sports continue to co-operate quite successfully. British casinos are helping sports to grow and gain popularity, and sports are helping the establishments to attract people. This partnership also benefits society as it promotes sporting culture, healthy lifestyles and charities. British casinos and sport are an example of how play and work can be not only compatible but also complementary.

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