Border Biscuits doubles shelf space in Sainsbury’s stores
Alexo Sano-Davies: ‘brilliant partnership’
Border Biscuits has raised its presence in the snack market in a new deal with Sainsbury’s.
The Lanark-based firm will more than double (+110%) the availability of its range across the supermarket chain’s main stores.
The deal follows its first foray into the fast-growing chocolate biscuit bar category and a £1 million investment in its manufacturing plant which led has to the addition of two products to its range.
The company also made five senior appointments earlier this year with former Cadbury, Tesco and Genius Foods heavyweights enlisted to help disrupt the market.