Tourism plan
Talks to create Marketing Edinburgh successor
Stuart Evans: outrageous (pic: Terry Murden)
Hospitality entrepreneur Stuart Evans has revealed plans to create an alternative to the defunct tourism agency Marketing Edinburgh.
Mr Evans, co-founder and owner of the leisure chain Fusion Group, said the agency – which was funded by the city council – had underperformed but its demise had left a vital gap in the sector.
He said talks were taking place with a number of interested individuals, including conference organisers and others to privately fund and operate a new body.
The visitor agency was wound up after the city council controversially withdrew financial support.
Critics said it was a mistake to leave Edinburgh without a dedicated marketing agency.
In an interview with Daily Business, Mr Evans said: “It is an outrage that Edinburgh is one of the few big cities without its own convention bureau. We have a plan that is affordable and we have the people who could run it.”
He said he was keen to get the city council’s endorsement to ensure there was a united voice in the city and because it could provide useful sources of data and support.
Fusion Group, launched in 2006, operates a number of hotels, holiday lodges, meetings and venues venues across the country and is backed by Atom Bank.
Interview: Stuart Evans on a tough year, virtual meetings, and launching a back-up plan
