New management

Tigerbond ready to roar after Beattie MBO

Elspeth Brown, Rachel Gladwin, Laurna woods, Joanne Spence and Chris Gilmour

Beattie Communications was officially laid to rest today following the completion of a management buy-out and rebranding.

The PR agency has been trading as Tigerbond since April, a month after the MBO was announced in the wake of a social media failure that forced Beattie Communications’ founder Gordon Beattie to resign.

He made a comment about hiring blacks, gays and Catholics which some deemed racist and homophobic. Others said they understood that his intention was to say that the firm only hired “talented people”, but the message had been lost by being clumsily worded. He apologised, but stepped down from the firm he set up 35 years ago.

The manner of his downfall was seen as ironic given that he had spent a career advising others how to avoid such mistakes.

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