Ofcom research

Dating and items for the home fuel online habits

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The UK tops Europe’s league of online users

Britons have spent more of their time online during the pandemic seeking romance and more household products, according to new research.

Around one in eight online adult Brits (12% or six million) and more than one in five (22%) of those aged 15-34 said they used an online dating service.

Tinder was the most popular dating app among young adults, visited by  11% of 18-24s in September 2020 – while Plenty of Fish was most popular among the 45-54 age group. 

Lockdown saw an increase in romance scams, with money lost to fraudsters increasing by 12% to £18.5m. 

Social video sites and apps are used by almost all (97%) UK adult internet users. Young adults are particularly heavy users of social video platforms, with 18-24s spending an average of 1 hour 16 minutes per day on YouTube in September 2020 – an increase of 11 minutes since 2019.  

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