Big Data Awards

Union Data’s cancer campaign on shortlist

Daniel Batey: ‘massive endorsement’

A specialist data company has been shortlisted in a national award for the work it has completed on behalf of Worldwide Cancer Research.

Edinburgh-based Union Data has been named as a finalist in the British Data Awards 2021.

Its development and implementation of a data strategy delivered more than £1 million of extra revenue which has supported the charity’s global cancer research work.

Union Data offers “data sharpening” services including data audits, marketing data strategies, data analytics and customer profiling, to increase the return on investment and effectiveness of businesses’ marketing efforts.

Part of the Union Group, Union Data was formed in 2017 by managing director Daniel Batey, who said: “We are absolutely delighted to be named as a finalist for the Marketing Campaign of the Year at the British Data Awards. This is a massive endorsement of our approach and demonstrates the value we add to our clients by unleashing the creative power of data.

“I am especially pleased to be shortlisted for the work we have done for our client, Worldwide Cancer Research. We developed and implemented a data strategy that delivered over £1 million of income for them, which has allowed them to fund even more life-saving early stage cancer research.”

Laura McLachlan, director of marketing and fundraising at Worldwide Cancer Research, said: “We are delighted for the team at Union Data on the nomination for their great work on our charity’s prize draw programme.

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