Butchers benefit
Shoppers shun Veganuary to buy a third more meat

Red meat sales have risen
Sales of red meat soared by a third in January – despite the nationwide Veganuary campaign urging consumers to reject animal food.
There was a sharp rise in demand for Scotch Beef, Scotch Lamb and Specially Selected Pork.
Data from retail monitor Kantar and analysed by Quality Meat Scotland shows that almost a million (966,650) more retail meat purchases were made in Scotland in the four weeks to 24 January, up by almost a third (29.7%) on the same month last year.
Total meat sales in Scotland exceeded £31.6million, which was £7m higher (29%) than the same period last year.
QMS said less than 1% of the UK population participated in the Veganuary campaign. Total sales of meat substitute purchases in Scotland in January 2021 only saw a 7.6% increase compared to 10.8% in 2020.
The food association said the boost in meat sales follows a transformational year for the sector which has seen Scottish consumers turn to local butchers as people become more switched-on and concerned as to where their food is coming from.
Research previously carried out by Censuswide on behalf of Quality Meat Scotland revealed that 62% of people agreed they are more conscious of the traceability of their food and nearly two-thirds (60%) intended to buy more from local suppliers as the nation emerges from lockdown.
Lesley Cameron, director of marketing and corporate communications for QMS, said: “In January many people start the new year with a focus around two things; their health and their environmental impact.