apropos hires former Audi marketer to drive growth
Apropos, the property management company, has appointed a marketing professional to help continue the firm’s growth across the UK. Anna Russell has extensive experience in creating innovative marketing strategies to drive growth and challenge market leaders.
Ms Russell (pictured) was most recently the interim head of marketing for Audi UK having previously been the national brand and retail marketing lead.
She spent eight years in the US and rose to become the general manager for brand marketing for Audi in America at a time when Audi was being transformed to challenge the established market leaders of Mercedes, BMW, and Lexus.
Ms Russell was instrumental in launching Audi’s first electric vehicle the ‘e-tron’ in the UK, enabling online orders for the first time and harnessing digital channels.
She also led the app development for Coca-Cola Freestyle, Coca-Cola’s vending machine technology, and oversaw the Ritz-Carlton Destination Club portal re-design.
Ms Russell said: “apropos presents an amazing opportunity to work for a company with transformational product in a dynamic sector.
“I have extensive experience in creating campaigns that, despite being significantly outspent by competitors, were more innovative and had greater cut through and impact. I believe that my digital marketing and brand knowledge will help the firm become one of the leaders in the market.”
David Alexander, joint chief executive of apropos, said: “Her experience with major firms and her brand and marketing knowledge will be invaluable in the months and years to come.
“We know we have the right product and offer the best service and we want to ensure that everyone is aware of our offering and want to use it.
“I have always thought that to achieve anything you must have the best people around you, and I believe that Anna’s appointment, along with all our recent appointments, strengthens and builds on an already outstanding team.”