Real estate

apropos hires former Audi marketer to drive growth

Apropos, the property management company, has appointed a marketing professional to help continue the firm’s growth across the UK. Anna Russell has extensive experience in creating innovative marketing strategies to drive growth and challenge market leaders.

Ms Russell (pictured) was most recently the interim head of marketing for Audi UK having previously been the national brand and retail marketing lead.

She spent eight years in the US and rose to become the general manager for brand marketing for Audi in America at a time when Audi was being transformed to challenge the established market leaders of Mercedes, BMW, and Lexus.

Ms Russell was instrumental in launching Audi’s first electric vehicle the ‘e-tron’ in the UK, enabling online orders for the first time and harnessing digital channels.

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