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Crowdfund launch

Pawprint seeks £400k as Standard Life Aberdeen signs up

Christian Arno

Christian Arno: ‘excited’

Pawprint, the eco tech company empowering people to play their part in the climate change fight, has launched its second crowdfund.

Hosted by Crowdcube, the business is seeking £400,000 to be used in scaling the Edinburgh-based business.

Standard Life Aberdeen joins multinational brewery and pub chain BrewDog as the first businesses to use Pawprint for Business to engage their employees on sustainability.

Founded by experienced entrepreneur and Lingo24 founder Christian Arno, Pawprint brings technology, behavioural science and carbon data together in one platform.

The company’s mission is to empower people to measure, understand and reduce their carbon footprints at home, at work and beyond. Scientifically backed by the leading expert in carbon data – Mike Berners-Lee, Pawprint is the first eco companion tool that encompasses all aspects of life – combining home, work and beyond.

Sandy MacDonald, Global Head of Sustainability at Standard Life Aberdeen, said: “Everyone at Standard Life Aberdeen is really excited to be teaming up with Pawprint to become one of their first Pawprint Pioneers.

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“The Pawprint app will not only enable our people to understand and tackle their own carbon footprint, but also allow us to better understand the impact on emissions of our employees working from home.

“We will then be able to offset this as part of our carbon neutral commitment and further work with our people to reduce it. Standard Life Aberdeen is committed to help fight climate change and we can’t wait to get started on this project.” 

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Founded in 2019 Pawprint has seen demand for its online tool ramp up during 2020 as the coronavirus pandemic has shone a spotlight on the need for urgent climate action, including the Government’s pledge to build back better and build back greener.

The Pawprint Pioneers Program, aims to attract the most eco conscious businesses from all industries and sectors as early adopters of Pawprint for Business who can help shape the product to ensure a lower carbon future for their employees and business. This latest crowdfund will help finance the ongoing development of the new business product. 

The business has, to date, raised over £1 million from angel investors – including early backers of Tesla, Amazon and Spotify and a successful 300% overfunded crowdfund in May 2020.

The free Pawprint consumer product, launched earlier this year, has attracted 2,500 registrations and has 4,000 unique monthly visitors.

Mr Arno said: “We couldn’t be more excited to have Standard Life Aberdeen come onboard and having an investment company of their size and stature sign up to use Pawprint for Business in the same week that we launch our crowdfund feels like a good omen.

“Our first two Pawprint for Business users; Standard Life Aberdeen and Brewdog are very different businesses but one thing they have in common is that they are both committed to taking the lead on tackling climate change and recognise the value in engaging their employees on sustainability.”

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