Scottish Beer Awards
Brewers compete for prizes as Scotland’s best beers
The finalists in the 5th annual Scottish Beer Awards have been announced with 207 beers all brewed in Scotland progressing to the finals of the national competition.
The awards programme is the largest independent assessment of the Scottish brewing sector on record and the results provide an important indicator into the quality of Scottish beer and the performance of Scotland’s brewing businesses.
In a challenging year for breweries when many had their on trade business devastated by the impact of the pandemic, organisers of the awards made a commitment to stage the competition in an effort to present medals and assist brewers with positive publicity before Christmas.
In September, 314 beers were tasted blind by a panel of 26 judges which include many of the UK’s foremost brewing and beer experts. Samples were marked in a carefully staged COVID compliant process which booked judges into socially distanced sessions under the licence of the Edinburgh Corn Exchange.
The tasting competition is also supported by 41 written submissions from brewing businesses which have been judged in a day of business judging in areas including business performance, product development, branding, sales, and marketing.
Six breweries have been selected in the Scottish Brewery of the Year category and these are 71 Brewing, Bellfield Brewery, Drygate, Fierce Beer, Loch Lomond Brewery and Stewart Brewing.
Chairman of the judging panel, Hilary Jones, commented. “It has been an extremely challenging year for Scottish – and global – brewing but it has been inspiring to read how many of the brewers in Scotland have taken some of the challenges head on.
Des Clarke: host (pic: Terry Murden)
“This year we were particularly impressed with the quality of the entries in the business categories, demonstrating the resilience and adaptability of many of the smaller businesses in the sector during the pandemic.
“We learned about some really innovative thinking, with breweries turning their hand to new skills in order to protect their businesses, stay relevant and engage directly with their loyal consumers.
“Congratulations to all the entrants, we have much to be proud of our Scottish brewing sector this year.”
All medal winners will be announced as part of a live digital broadcast which takes place on Thursday 26 November 2020 at 6.30pm.
The event which is staged as a virtual awards celebration will be presented live from Glasgow by comedian and broadcaster, Des Clarke.
The ticketed event will be staged using the latest event technology with guests able to join virtual tables, network with other guests, watch live interviews with winners and celebrate as the awards are presented.
The awards programme created and designed by KD Media in 2015, is also raising funds for The BEN, the Benevolent Society of the Licensed Trade of Scotland and guests will be encouraged to make donations on the night to support the charity.