Internet sensation

Six-figure sponsorship makes Scot a YouTube star

Craig Campbell: now using YouTube ‘properly’

An online management specialist has become the highest-paid Scottish businessman on YouTube after signing a six-figure sponsorship deal with marketing company ODYS Global.

The deal was agreed after Mr Campbell’s search engine optimisation channel get close to one million views only 11 months since he set it up.

Glasgow-based Mr Campbell, 40, posts multiple times a week to casual viewers as well as his 45,000 subscribers – one of the largest subscriber audiences for a business channel in the UK, surpassing the likes of Scottish Enterprise (1,700 subscribers) and 10 Downing Street (38,200 subscribers).

He has spent the last two decades in the digital marketing industry and now specialises in link building, online reputation management, and PPC management. 

He said: “I’ve only really started using YouTube properly since the end of last year but it’s really paid off in terms of the connections I’ve made, business leads and now this sponsorship.

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“It’s also great to be able to help people from across the world with their SEO and digital marketing problems – especially now when everyone is trying really hard to up their digital game.”

“What this deal – and my career – show is that anyone can do this with a bit of effort, self-training and self belief.”

While YouTube Scots like Kate La Vie, Jamie Grant and Liam Dryden have higher followings and have been on YouTube longer, there is still a lack of businesses and business figures using YouTube as a main channel for sharing business advice.

He said: “What a lot of people forget is that YouTube is owned by Google and YouTube is the world’s second largest site for search traffic and results. A lot of businesses would do better to focus their efforts there than on social media channels.

“YouTube has been a great channel for Scots looking to become influencers in talking to consumers. There should be more business people making more of it because you can see the success others business people have had across the globe.”

ODYS is an internet marketing company that sells premium domain names. 

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