Online retailer growing

Little Lies boutique expands as global sales boom

Jade Robertson: giving something back

An online boutique is hiring staff and expanding its product offering after seeing a surge in demand since the lockdown began.

Little Lies, which was set up in Dundee five years ago, has invested £70,000 to double the size of its new HQ in Perthshire and hired nine additional staff, taking the payroll to 12. More recruits are expected.

Jade Robertson – who founded the company from her bedroom in Kirkcaldy – said plans to expand online had to be accelerated after a huge sales spike in the spring.

It has a new unit in Glencarse, on the A90 between Perth and Dundee, providing offices, creative space and a fulfilment centre for orders from customers around the world.

Ms Robertson, 31, said: “Like everyone in retail we were really worried when lockdown hit. There was a noticeable drop in sales for a week or two and our city centre store was closed.

“We refocused and redoubled our online efforts which was how we started and where most of our customers are anyway and saw a huge uptick in sales as we got into April and May and right through the summer.

“That has allowed us to speed up our expansion plans – closing the city centre store and focusing all our efforts on our online boutique.:”

As the business has moved online it has also seen its social media presence surge to 125,000 followers worldwide.

“We’re delighted to be able to invest in the local area,” said Ms Robertson. “It is where I am from, it is where our business started and has grown, and it is great to give something back to the community by creating jobs here.”

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