PR agency axes staff

Big Partnership cuts 18 staff as pandemic takes toll

Allan Barr

Allan Barr: ‘prudent decision’

Public relations and marketing agency Big Partnership has been forced to make 18 staff redundant following a downturn in business activity during the pandemic.

The cuts will leave the Glasgow-based agency with 90 staff. The directors and senior management are unaffected.

Chief executive Allan Barr said the action taken was “prudent, proportionate and responsible” and was due to the economic impact of Covid.

“It was purely down to Covid. We took the necessary steps to protect the business,” he said.

Big took advantage of the UK Government’s coronavirus job retention scheme to limit job losses across its operations. The agency also has offices in Edinburgh, Aberdeen and Manchester.

“Had it not been for the furlough scheme, the decisions we would have had to make in the business would probably have had to be a lot tougher in the earlier part of the year,” said Mr Barr.

He added: “My job and the job of the board, and the focus, is to stabilise things and…get things back to growth. I have no doubt we will achieve that.”

Mr Barr, brother of co-founder Alex Barr, was promoted from director of digital, design and marketing, in April just a month into the national lockdown.

His appointment followed the departure of Steve McLaughlin who was in the role for just six months before leaving in December.

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