Spice Pots curries favour with Aldi to extend listing
Melanie Auld: ‘listing is a dream’
Spice Pots, an East Lothian company selling dry spice blends, has secured an extension to its listing with Aldi.
The company’s products, already available in the supermarket group’s Scottish stores, will be on sale at all 1,050 outlets across the UK and Ireland.
It is the latest milestone in the growth of Spice Pots which has international listings in Germany and is a best-selling product on Amazon marketplace.
Spice Pots founder, Melanie Auld said: “This is a huge milestone moment for me and for Spice Pots.
“When I started blending spices in my kitchen, it was just a shortcut for me to be able to cook tasty and healthy curries for my family, while I was so busy with my three young sons.
“I didn’t start with a grand plan, but it gradually grew from word of mouth among friends and me spending lots of days selling at farmers markets and getting listings with small stockists around the country.
“As it’s become more popular, I could see its potential, so my ambition has grown and I set my sights on selling in larger volumes and this listing with Aldi is a dream turned into a reality.”
Lucy Husband, market development and business engagement director at Scotland Food & Drink, added: “Spice Pots is a fantastic business.
“Scotland Food & Drink work closely with our retail and food service partners to cultivate opportunities for Scottish suppliers so it’s really exciting to see Spice Pots secure this new partnership with Aldi after first being introduced at our Meet the Buyer event at the Royal Highland Show in 2018.
“We’re seeing a growing appetite to support local producers, so it’s the perfect time for Scottish suppliers to take advantage and we’ll keep putting support in place to make it happen.”