Sales rise by a third

Consumers turn to ice cream to lick lockdown blues

Mac Mackie

Mac Mackie: ‘adjustments’

Sales of ice cream rose by a third in the summer as consumers sought comfort foods during the lockdown.

The sharp rise emerged despite the closure of many shops, cafes, bars, theatres and other event venues.

Kantar Worldpanel data showed volume sales increased 33% in the 12 weeks ending 14 June as consumers turned to ordering online during the warmest weather of the year.

Mackie’s of Scotland saw its UK ice cream sales surge 35% year-on-year, between April and August.  

Mac Mackie, managing director of the Aberdeenshire firm, said: “Making ice cream during these unprecedented times has been difficult with some staff shielding, others with child care issues, some working from home, social distancing measures in the factory and enhanced hygiene procedures.

“We have made many adjustments to be able to keep going and meet demand.”

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