War on waste

Frightened Rabbit’s Kennedy swaps stage for plastic fight

No longer all about the bass: Billy Kennedy is tackling waste

Musician Billy Kennedy is swapping performing on stage for the fight against plastics.

While the campaign against single use plastics has taken a back seat during the coronavirus pandemic, the Frightened Rabbit bassist and business partner Suzie Bowman have taken the time to assess what the public needs as life begins to return to normal.

The duo have launched Last, a social enterprise, which aims to end the nation’s reliance on single use plastics by helping the public take practical action and inspiring the next generation to take a different approach to life.

Billy with Suzie Bowman

Kennedy explains the thinking behind the new venture: “Single use plastics are unsustainable and as people start to emerge from lockdown, we must all think again about our behaviour – this should be an opportunity to make a resolution not to use unnecessary plastics.

“We looked around at what was stopping people from making changes for the better and the two issues were a lack of choice and a lack of education.

“Through our online shop we provide people with that choice and through our profits we will work with schools to bring about lasting change through education.”

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