Diageo launches world’s first paper-based bottle
Plastic-free bottle will be launched next year
Drinks company Diageo has created what it claims is the first 100% plastic-free paper-based spirits bottle which is expected to be launched next year for the Johnnie Walker whisky range.
It is made entirely from sustainably sourced wood and is expected to be fully recyclable in standard waste streams.
The bottle was developed by Pulpex, a new sustainable packaging technology company launched through a partnership between Diageo and venture management firm, Pilot Lite.
The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.
It allows it to produce a variety of plastic-free, single mould bottles that can be used across a range of consumer goods.
The packaging has been designed to contain a variety of liquid products and will form part of Diageo’s commitment towards Goal 12 of the United Nations Sustainable Development Goals: ‘Responsible Consumption and Production’.
Ewan Andrew, Diageo’s chief sustainability officer, said: “We’re proud to have created this world first.
“We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly groundbreaking.”
Pulpex has also established a partner consortium of food and drinks companies in non-competing categories, including Unilever and PepsiCo.