Main Menu

Cosmetics firm's race move

L’Oreal to drop ‘whitening’ from skincare products

A product described as ‘white perfect re-lighting whitening soothing cream’

Cosmetics company L’Oreal is to remove words such as “whitening” and “fairness” from its skin care products in recognition of the current debate over race.

The France-based giant said it has made the decision following the death of George Floyd in the United States which sparked worldwide protests.

In a statement it said it “has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.”

L’Oreal’s decision follows a similar move by Anglo-Dutch firm Unilever on Thursday.

Companies that have been the target of criticism in the wake of Mr Floyd’s death following his arrest in Minneapolis.

Earlier this month, L’Oreal tweeted that that it “stands in solidarity with the Black community and against injustice of any kind. … Speaking out is worth it.”

The post prompted accusations of hypocrisy against the company which dropped British model Munroe Bergdorf from its brand in 2017, its first transgender model, following comments she made about systemic racism.

The company rehired Bergdorf who will join the UK company’s diversity and inclusion advisory board.



Leave a Reply

Your email address will not be published. Required fields are marked as *

This site uses Akismet to reduce spam. Learn how your comment data is processed.