Boost for beer brand

Drinks sector heavyweights back low-cal lager brand


Gen!us is expected to launch in draft

The Glasgow-based founders of light craft lager Gen!us are marking the second anniversary of its launch with investment from two drinks industry heavy hitters.

Gen!us Brewing, established by Jason Clarke and Charlie Craig, has received a significant investment from former Molson Coors global chief executive Mark Hunter, and David Wither, founder and chairman of the Montpelier Group.

The low calorie lager was launched in April 2018 and is brewed by Marston’s at its Eagle Brewery in Bedford.

Sales have been rising on the back of a rising trend in healthier drinking, which saw UK sales of ‘No & Low’ alcohol beer grow £15.2million in 2019.

Mr Craig, co-founder and operations director of Gen!us Brewing, said: “Securing investment from two of Scotland’s most respected figures within the drinks industry is a huge vote of confidence and a great way to celebrate a successful first two years.

Leave a Reply

Your email address will not be published. Required fields are marked as *

This site uses Akismet to reduce spam. Learn how your comment data is processed.