Barr succeeds McLaughlin as BIG Partnership CEO
Allan Barr: ‘challenging time’
PR and marketing agency BIG Partnership has appointed director of digital, design and marketing, Allan Barr, as its new chief executive.
His appointment follows the departure of Steve McLaughlin who was in the role for just six months before leaving in December.
The Glasgow-headquartered company has also appointed associate directors Gayle Grant and Euan Blair as full board directors and promoted account director Charlene Sweeney to associate director.
Mr Barr, brother of BIG co-founder Alex Barr, joined the agency as an account director in 2007 after working in senior communications roles with professional services companies KPMG and PWC.
He led a number of the agency’s major PR accounts and was appointed a board director in 2010. Over the last few years, he has spearheaded BIG’s diversification into digital, marketing and design, working closely with teams throughout the business, with direct responsibility for some of BIG’s key accounts.
Chairman, Malcolm McPherson said: “In Allan, we’ve got a chief executive who cares passionately about BIG, our clients and our team. He has played a central role in the company’s success over the past decade and more and has an in-depth understanding and knowledge of all sides of the business – PR, digital, marketing and creative.