Market opening

Institute outlines £55bn e-commerce opportunity

Institute members (L-R): Emil Stickland, Gillian Crawford, Graeme Harrowell, Peter Mowforth

Plans for fuelling Scotland’s growth through e-commerce will be unveiled this week by a newly-formed group of practitioners.

The Institute of Ecommerce will detail how the business community can tap into a £55 billion opportunity in Scotland at an even hosted by Dean Lockhart MSP at Holyrood on Tuesday.

The Institute represents a public-private partnership straddling the public sector, business and the education sector. It will help to deliver support and training to thousands of Scottish businesses over the next five years.

The UK has the third largest e-commerce turnover in the world and is estimated that Scotland has the potential to generate around £55bn in online sales.

Dr Peter Mowforth, co-founder of the Institute of Ecommerce said: “Like never before, we need to equip businesses here in Scotland with the skills, techniques and tools to ensure that we don’t get left behind in what is fast becoming the primary mechanism for driving productivity, wealth and exports.”

The Institute is partnering with The Business School at the University of Strathclyde to deliver the first e-commerce course of its kind in the UK, targeted at senior e-commerce managers.

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