WooHa launches crowdfund campaign to boost exports
Heather McDonald: briefing investors
WooHa Brewing Company, based in north east Scotland, is launching a £600,000 crowdfunding exercise as part of an overall £1.5m fund-raising campaign.
The EIS-compliant crowdfund is the second on the Crowdcube platform for WooHa which operates from Kinloss in Moray.
With an established portfolio of export partners, funding is required to continue to build WooHa’s sales team, grow its international customer base and fund promotional activity.
WooHa was set-up by Heather McDonald in 2015 and began exporting to the US in the same year. Its international portfolio now comprises countries across Europe and south east Asia.
Money raised will also go towards the launch of WooHa’s new 500ml can for the Chinese market. This is part of WooHa’s strategy of tailoring its products to each market, having recently developed a steel keg range specifically for the US.