Further retail expansion planned

Revamp sees Innis & Gunn toast strong festive growth

Popular: Taproom.

Craft brewer Innis & Gunn is toasting the successful revamp of its retail estate which helped serve up strong sales growth across the festive period.

With venues in Glasgow, Dundee and Edinburgh, December sales rose 16% across the board aided by a 35% year-on-year uplift in festive covers and 42% increase in Christmas gifting. Sales of Innis & Gunn Brewery Fresh Tank Lager across the three bars also grew by 17%.

Steve Drew, retail operations director at Innis & Gunn, said: “Our festive dining and gifting campaign has been a great success.

“It’s clear from both the sales results and feedback we’ve received from customers that the refurbishment programme of our bars has been a hit with our existing fans and also recruited a raft of new supporters. We’re looking forward to welcoming even more of them through the doors in 2020.”

Following the success of the relaunches, Innis & Gunn intends to expand its retail portfolio in 2020 and is currently on the lookout for suitable sites across Scotland.

A further Brewery Taproom will also be opened in 2021 at new the Innis & Gunn Brewery in Edinburgh, the crowdfund campaign for which is still live.

The transformation of the retail arm of Innis & Gunn’s business from ‘Beer Kitchens’ to Innis Gunn Brewery Taprooms was completed in August 2019.

Nutrition listed

A craft lager company owned by two Scots-based businessmen has announced that its new cans will feature full, food-standard nutrition facts and Vegan Society accreditation, a first for a UK craft beer.

Gen!us is a 3% lager which contains one unit of alcohol per can and only 79 calories, fewer than an apple. It was launched in 2018 by Charlie Craig and Jason Clarke to cash in on the growth in low alcohol and low calorie drinks.

Calorie count: cans feature full nutritional details

It is brewed in Bedford by Marston’s and its cans will now give full details on calories, saturated fats, carbohydrates, sugars, protein, and salt.

Sales of no and low alcohol beers are up by 49.4% to July 2019, showing an increasing desire from consumers for healthier options.

A final addition to the new 2020 Gen!us cans is the My Name5 Doddie Foundation logo. As official fundraising partners, Gen!us Brewing donates 5p from every can to support former rugby international Doddie Weir’s quest to help motor neurone disease sufferers.

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