IT partnership

Hospitality software firm Flow merges with Madrid’s MAPAL

David and Ruth Wither: stepping back

US investor Providence Equity Partners has acquired Edinburgh technology firm Flow Hospitality Training and merged it with a Spanish software business.

The deal will extend the range of services that Flow and Madrid-based MAPAL can offer to a range of clients in the hospitality and leisure sector.

Flow offers a software-as-a-Service (SaaS) learning platform which will combine with the MAPAL’s workforce management and business analytics software.

Flow represents the second hospitality platform acquisition by Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners.

Founded by Edinburgh entrepreneurs Ruth and David Wither in 2009, Flow’s clients now include brands such as Soho House, The Hoxton, Sodexo and Diageo.

The merged business will be led by MAPAL founder and CEO Jorge Lurueña, with Mr and Mrs Wither retaining a stake in the group and a seat on the board, but stepping back from day to day leadership of Flow.

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