John Robertson: turning point

Drinks-on-demand tech platform Drinkly is embarking on a crowdfund campaign later this month to raise £250,000.

The funding, which kicks off on the 16th, will enable the Edinburgh-based online firm to recruit more retailers, build its marketing strategy and develop its technology.

Business development manager Shabaz Ali, who joined four months ago, has recruited close to 40 drinks retail outlets across the UK onto the Drinkly marketplace, significantly improving its geographical reach and sales capability.

Mr Ali’s career in sales began with Everest and he later worked for the Annandale Herald and Serco Global Services, training agents for the call centre on behalf of BskyB.

John Robertson, founder and CEO of Drinkly, said 2020 will mark a turning point in the evolution of the business model .